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Virgin Limited Edition

About Us

"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!

Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have a private island, mountain retreat, game reserve, catamaran, lodge, tented camp, vineyard, restaurant, and a private members club. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.

Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.

In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.

Meet the Team

Sales

Lynne Ireland

  • Department:
  • Sales

  • Position:
  • Director Sales - Australia

Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.

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Vanessa Rothery

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales - South Africa

South African Vanessa is a wild one just like the properties she works for: Ulusaba, Mahali Mzuri and Mont Rochelle! Vanessa manages the tour operators in South Africa and oversees the reservations office in Johannesburg. If it's training you're after or just some general information about any of our properties located in eastern and southern Africa just email or call Vanessa!

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Betty Kinoti

  • Department:
  • Sales

  • Position:
  • Sales Executive - Mahali Mzuri

Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!

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Alice Cunningham

  • Department:
  • Sales

  • Position:
  • Assistant Director of Sales

Known as the team chatterbox, Alice loves to communicate! She uses her powers of talking to negotiate partnerships and relationships throughout the Luxury Travel Network UK and Worldwide. Alice is responsible for Key UK Leisure Partners, our Moroccan market and also newer markets such as Asia and the GCC. When not jet-setting to a number of WOW destinations, she loves to spend her weekends relaxing in her South London home. If you want to chat to Alice about the Virgin Limited Edition collection, or just for a general chin wag, please give her a buzz!

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Anisha Kishore

  • Department:
  • Sales

  • Position:
  • Sales Executive

Anisha joined the team in mid-2017 with a previous background in hospitality and events, after studying International Hospitality Business Management at Manchester Metropolitan University. She assists the team with activities such as trade communications, webinar training, booking incentives and managing our online travel training website, ‘Get Savvy’. Anisha loves to socialise in and around London, but also when feeling lucky, getting glammed up for a day at the races! If you would like to get in touch with Anisha, for any information on the Virgin Limited Edition collection, or of course, some racing tips (!) You can contact her on -

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Natalie Odenbreit

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales – UK & Europe

After being with Virgin Limited Edition for over 10 years, she has perfected heading up the UK Sales team from her base in our London office. When she’s not managing our European accounts, working on our strategy and plan of action, or representing us at various International Trade Shows, she can be found enjoying life on the “Essex Rivera” with her family including the new addition of her lovely little boy. With a wealth of experience in the industry, there’s not much Natalie can’t tell you about luxury travel. If you want to get in touch for further information on the collection, please drop her a line

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Russell Graham Brown

  • Department:
  • Sales

  • Position:
  • Sales Executive

Russell joined The Roof Gardens sales team 2 years ago and looks after new business opportunities as well as maintaining relationships with our clients and partners.
When Russell isn’t introducing people to our four pink feathered friends 100ft above Kensington, you’ll find him networking at events throughout London and exhibiting at trade shows across the UK. Russell also loves to travel, visit the theatre and put on his dancing shoes at concerts and festivals in the summer.
Whether it’s a conference, summer party, meeting or Christmas party, Russell is your man to speak to about your event requirements at The Roof Gardens

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Sandra Blehe

  • Department:
  • Sales

  • Position:
  • Business Development Manager

Originally from Berlin, Sandra has lived in London for 5 years and joined the VLE Team in November 2016. She has a true passion for travel which is perfect for her role at Virgin Limited Edition! In her spare time, she enjoys the foodie lifestyle that London has to offer, so if you need any suggestions of the new hot spot place to eat, drop her a line! Sandra takes care of all MICE accounts including corporate, affinity partnerships, lifestyle, concierge companies. She also looks after UK Travel Agents and assists with European Markets. She’ll also be happy to answer any related enquiries for any of our Virgin Limited Edition properties.

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Erin Healy

  • Department:
  • Sales

  • Position:
  • Assistant Director of Sales, USA

Erin loves being on the road pursuing new sales opportunities. Erin is part of the U.S. sales team based out of our New York City office. She has an extensive industry background in New York having spent many years in both operations and sales. On a personal note Erin loves all things 'New York' and leads an active lifestyle with an interest in running, yoga and biking in Central Park whenever possible.

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Freida Cadavillo

  • Department:
  • Sales

  • Position:
  • Sales Executive

Since joining Virgin Limited Edition towards the end of 2007, Freida's been busy helping Katrina Gomez in our New York office. With three kids at home and a full time job, it's no wonder we call her the juggler!

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Genevieve Arnold

  • Department:
  • Sales

  • Position:
  • Regional Sales Executive, USA

Genevieve is part of the U.S. sales team based out of our New York City office and is responsible for our clients in the Northeast region. She first started working for Virgin Limited Edition as Sales and Reservations Coordinator in 2013 before expanding her role to Regional Sales Executive in 2015. She graduated with a Bachelor’s degree in hotel and tourism management from New York University with experience in the luxury hotel industry. Genevieve keeps her energy high by exploring neighborhoods in New York and trying new recipes in the kitchen

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Grace Park

  • Department:
  • Sales

  • Position:
  • Sales and Reservations Coordinator

Grace is the Sales and Reservations Coordinator in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you

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Katrina Gomez

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales – the Americas

If you've met Katrina you'll know that she works a room like no other! Katrina is based in our Virgin Limited Edition USA office in New York. Katrina is often seen flagging a cab, rushing to airports or on the subway as she takes care of our key USA accounts and American friends. If you're based in USA and are looking to speak to someone locally, please email or call her:

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Press Office

Alice Cottingham

  • Department:
  • Press Office

  • Position:
  • Press Officer, The Roof Gardens

Alice joined the Virgin Limited Edition team after working in the Press Office at one of the UK’s largest multichannel retailers. Looking after the PR activity for The Roof Gardens, Alice is constantly out and about meeting journalists and spreading the word about all the exciting news from The Roof Gardens and Babylon restaurant. Originally from the Cornish countryside, Alice has swapped sea air for the bright lights of London and is often found exploring all the city has to offer. If you have any questions about life 100ft above Kensington High Street, don’t hesitate to get in touch with her as she is always happy to help!

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Charlotte Dollin

  • Department:
  • Press Office

  • Position:
  • Head of PR, Virgin Limited Edition

Charlotte joined the Virgin Limited Edition team in 2014 and worked for two years at The Roof Gardens before taking on the position of PR Manager for Virgin Limited Edition. Charlotte is constantly busy meeting people and spreading the word about all the many new and exciting things going on across the collection… that and smiling, lots of smiling! Charlotte’s priority is to promote and protect the Virgin Limited Edition brand and just one of her tasks is to ensure that our spectacular properties appear in all the right media.

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Reservations

Barbra Grundy

  • Department:
  • Reservations

  • Position:
  • Sales and Reservations Co-ordinator

Barbra was born and raised in the Philippines and speaks her native tongue, Tagalog fluently in addition to English. She came to the UK to study Masters of Arts in International Business but ended up working in the luxury hotel industry. Barbra worked for Virgin Limited Edition 5 years ago until she had to move to New York to follow the love of her life. She is now back and loving being with the team.

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Craig Burrell

  • Department:
  • Reservations

  • Position:
  • Assistant Sales and Reservations Manager

Craig focuses particularly on the customer service standards of the Sales and Reservations team to ensure we deliver on our promises. He trains our team to work by the motto 'We don't serve our clients, we care for them.'

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Jenny Watkins

  • Department:
  • Reservations

  • Position:
  • Revenue & Reservations Manager

Jenny joined the team in late 2015 as Revenue & Reservations Manager and with over 15 years’ experience in luxury hotels she soon settled into the role. Jenny loves coffee so if you know of any good coffee spots in London she’ll love to know, as she regularly spends her weekends hunting down the perfect coffee that is as good as the one’s she used to have when she worked in New York.

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Joe Beecroft

  • Department:
  • Reservations

  • Position:
  • Assistant Sales and Reservations Manager

Joe is one of the longest serving members of the reservation team with over 10 years’ experience at Virgin Limited Edition, as well as providing support for the Reservations team he also spends a lot of time liaising with the many charities that Virgin Limited Edition support. Fancy talking through your details with Joe? He can be contacted on…

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Zivile Du Plessis

  • Department:
  • Reservations

  • Position:
  • Sales & Reservations Co-ordinator

Zivile’s love of travelling stems from her international background, born in Lithuania, she moved to the UK 11 years ago and hasn’t left since. She can speak Lithuanian, English and Russian languages. Zivile has been part of the Virgin Limited Edition family for 6 years so if you have any questions about any of our properties just give her a call!

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Marketing

Hannah Elver

  • Department:
  • Marketing

  • Position:
  • The Roof Gardens Marketing Manager

Hannah joined the Virgin Limited Edition team with a marketing background in luxury hotels and travel exhibitions. Heading up all the branding and marketing activities for The Roof Gardens, she loves coming up with creative ways to showcase The Gardens , Events & Weddings, The Club and Babylon restaurant. As keen baker, Hannah is very fond of our series of Afternoon Teas, and with a passion for photography you’ll also find her trying to capturing our resident flamingos for social media! Always happy to help, get in touch with Hannah for any marketing enquiries.

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Harriet Burke

  • Department:
  • Marketing

  • Position:
  • Digital Marketing Manager

Harriet is the Digital Marketing Manager for Virgin Limited Edition, constantly on the quest for the perfect Instagram snap, witty tweet or great piece of blog content. Harriet’s previous experience in the leisure and heritage sector have provided her with a varied and wide ranging understanding as to what makes people tick online.

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Josephine Stretch

  • Department:
  • Marketing

  • Position:
  • Marketing Executive

Josephine joined Virgin Limited Edition as Marketing Executive supporting the Marketing Director to spread the word about all our Virgin Limited Edition properties, as well as making sure our guests have everything they need to have the perfect stay. She’s always happy to help with any Marketing enquiries, just give her a call!

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Victoria Gibbs

  • Department:
  • Marketing

  • Position:
  • Group Marketing Manager

Victoria has a love for luxury travel and is always exploring new places. She brings with her a sense of curiosity, adventure and experience in the luxury sector to her role at Virgin Limited Edition. A keen sportswoman, she loves to play golf with the boys and netball with the girls - a team player.

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Executive Team

Janet Hoolohan

  • Department:
  • Executive Team

  • Position:
  • Group Sales & Marketing Director

Janet's role focuses on the overall Sales & Marketing strategy for the group. Prior to joining Virgin, Janet held senior Sales & Marketing positions within Mandarin Oriental as Director of Sales & Marketing for both Mandarin Oriental and The Ritz Hotels in London. Prior to this she spent six years working for the Orient-Express Group. A graduate of the University of Surrey, Janet has a BSC Honours degree in Hotel & Catering and a Diploma from the Chartered Institute of Marketing. Janet is also a staunch supporter of Manchester City football club (Jon’s rival club!).

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Jon Brown

  • Department:
  • Executive Team

  • Position:
  • Managing Director

Jon joined Virgin Hotels in August 1998 and was Operations Director for two years. He was MD of La Residencia in Mallorca before returning as MD for Virgin Hotels in late 2001. Jon has a wide range of experience within the hospitality industry, including positions in general and area management and group roles within Arcadian and Friendly Hotels. His current focus is on the development and expansion of the group. He’s also an avid supporter and season ticket-holder of Manchester United, which in no way puts him in conflict with Manchester City supporting Janet Hoolohan, our Sales and Marketing Director.

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Tristin Swales

  • Department:
  • Executive Team

  • Position:
  • Group Operations Director

Tristin is the Group Operations Director for Virgin Limited Edition and is responsible for managing operations across the entire collection, as well as supporting new developments globally. Along with juggling his role at Virgin Limited Edition he also speaks Afrikaans and German, loves scuba diving and although he is South African he supports England in football.

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Development

Susanne van Nieuwenburg

  • Department:
  • Development

  • Position:
  • Development Manager

Susanne joined Virgin Limited Edition as Development Manager in August 2016. She brings experience from the Feasibility and Investment Analysis team of Hilton worldwide as well as JLL Hotels & Hospitality Group.

At Virgin Limited Edition Susanne focuses on the global growth of our unique hotel portfolio. If you know about an opportunity that could be a good fit for Virgin Limited Edition, she will be happy when you get in touch.

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Latest from the Virgin Limited Edition blog


Our History

Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…

2000 Limited Edition by Virgin is officially launched with Ulusaba, Necker Island and The Roof Gardens
2001 June Babylon Restaurant opens at the Roof Gardens
2003 January Community initiative Pride n’ Purpose is set up at Ulusaba
2005 March Kasbah Tamadot opens in Morocco’s Atlas Mountains
2005 May The Eve Branson Foundation is formed at Kasbah Tamadot
2005 June Limited Edition by Virgin becomes Virgin Limited Edition
2007 July A USA sales office opens in New York
2007 December The Roof Gardens features on BBC’s ‘Masterchef’ programme
2007 December The Lodge opens in Verbier, Switzerland
2008 January The first Virgin Limited Edition duck makes an appearance
2008 June The Treehouse Suite opens at Ulusaba
2008 July Christian Slater stars in a Pride ‘n Purpose short video shown on board Virgin Atlantic flights
2008 August Launch of Berber Tented Suites at Kasbah Tamadot
2008 December The Roof Gardens welcomes two new additional resident flamingos
2009 January Kasbah Tamadot appears on the BBC’s ‘Celebrity Masterchef’
2009 April Launch of Cliff Lodge at Ulusaba
2009 October Necker Belle takes to the waters for sea trials
2010 April Necker Island appears on Oprah Winfrey
2010 September 'Best Travel Websites' – Virgin Limited Edition places 4th in the Condé Nast 2010 Readers' Travel Awards
2011 June Babylon Restaurant’s 10th birthday
2011 June Roof Gardens 30th birthday party
2011 August A fire on Necker Island destroys the Great House
2011 October Four additional Berber Tented Suites open at Kasbah Tamadot
2012 June An Australian sales representative is appointed
2013 January Kasbah Tamadot receives the Virgin Holidays Gold Award for ‘Best Hip Hotel’ 2013
2013 February Babylon is awarded 2-stars from the Sustainable Restaurant Association and won ‘Most Improved Restaurant’
2013 August Mahali Mzuri, a tented safari camp, opens in Kenya
2013 October The rebuilt Necker Island Great House reopens
2014 May The Roof Gardens exhibits at the RHS Chelsea Flower Show
2014 September Mont Rochelle opens after an extensive refurbishment
2015 January Necker Island features on BBC2 documentary 'Billionaire's Paradise'
2015 December Virgin Limited Edition announces the purchase of Son Bunyola in Mallorca